It seems like you can buy a security or home automation system from just about anybody these days.
Your cable TV company will sell you one. They’ll even bundle it in a package with your internet, phone and TV programming.
Your utility company will sell you a home security system. You most likely won’t get a discount off your power bill but you will have more to read about in their monthly billing stuffers.
In the grab for more of your cash, cable companies and utilities companies are entering the home security and home automation business in record numbers. Even a search engine (Google) owns a home smoke detector company!
Why their interest in home security and automation? Two big reasons:
- Marketing research indicates that Americans are going to buy more home security and automation systems…they view it as a “growth market.”
- The home security and automation industry consists of many locally owned and operated companies, not large national corporations. Cable and utility companies know that most of their competitors in the home security business don’t have the multi-million dollar ad budgets like they do.
Now while competition in any industry usually benefits the consumer, where does it leave you?
Most likely, not in a position of security and safety that you need to be.
Security, safety and home automation is too important to leave in the hands of large corporate conglomerates.
You see, specialization is a good thing. Doing one thing allows people and companies to develop expertise, perspective and insights that transfer into better goods and services for you.
Protecting your home and family is too important to leave it up to a “jack of all trades, master of none” type of company. You need to rely on security experts, companies that focus on security alone!
There’s a reason why the fire department doesn’t provide law enforcement services. The guy that bakes the world’s best cakes probably isn’t qualified to serve a five course meal and just because you have a successful baseball team doesn’t mean you’ll win at soccer.
Think about this for a minute. If someone is trying to break into your home, who do you want protecting it…people that specialize in protection or a company known for long wait times for customer service?
The American Customer Satisfaction Index, published by the University of Michigan’s Ross School of Business, condemns the services of big cable companies. The average company scores in the high 70s on the index while the average of the cable companies was just 65! Internet companies (many of which also provide cable) scored a paltry 63! It gets worse…customer satisfaction with these subscription TV providers fell 4.4% in the past year alone. The scores are amongst the lowest on the entire Index!
Most of the cable and utility companies offer a highly limited selection of home security and home automation systems. Most won’t work for larger homes. And there is nothing unique about the security technology and automation services that they do offer – you can get the same exact things from companies that specialize in the industry, not just from those that dabble in it.
When you need to rely on a service provider for your family’s safety, go to the specialists in your local community. That makes sense for car repairs, it makes sense for home repairs and it makes sense for home security and home automation.